How Becky G’s New Beauty Brand Empowers the Latinx Community
In an exclusive interview with E! News, Becky G is spilling the beauty tea about her new cosmetics line, Treslúce Beauty, and what it means for the Latinx community.
Is there anything Becky G can’t do?
The answer, of course, is no. For one, there’s no denying the 24-year-old singer has taken over the music industry with hit after hit. And while the Mala Santa artist is still booked and busy with her music, she’s ready to embark on an exciting new chapter.
Enter: Treslúce Beauty.
That’s right, the Mexican-American pop star can now add makeup mogul to her ever-evolving resume. However, don’t expect her cosmetics line to be like other celebrity-owned brands. Per a press release, Treslúce Beauty “celebrates [Becky’s] Latinx roots, with a mission to uplift the community through authentic and true representation.”
Her message couldn’t ring more true with her first collection, which focuses on the eyes. From a vibrant 18-eyeshadow palette that’s infused with Mexican Blue Agave to an eyelash case inspired by Mexican Talavera tiles and her grandmother, the California native’s products are not only pretty but purposeful.
To celebrate her new endeavor, Becky exclusively spoke with E! News about creating her own cosmetics line, and why it felt like the perfect time to take this next step in her career.
Becky G: “There’s been something in the air for me, as a creative person, that felt it was just time. It’s something that I’ve dreamt about since I was so, so young and it’s been on my list of things to accomplish. But there’s two sides to it: There’s a personal side for me that makeup has always been that lane of self-expression. My music is something that I share with everyone, but makeup was always very personal to me and it was something that I was now ready to share on a bigger scale. And then, on top of that, as a consumer of makeup, I think what Treslúce is about and what it represents is something that is very much needed in the beauty space.”
“There’s so many pioneers in the makeup space that I looked up to and been inspired by, and I would just think to myself, ‘What does that look like for me? What would I be about in the makeup space? What would we stand for?’ And as we’ve put together our brand pillars, it’s never felt more right. I know it sounds crazy to say at 24 years old. Like, ‘Now’s the time!’ It could’ve come much later but the truth is, I started wearing makeup so young. We wear makeup so young now, and everyone wears makeup…so, it just felt right.”