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Former Victoria’s Secret Model Bridget Malcolm Slams Brand While Recalling Personal Struggles
Ex-Victoria’s Secret Model Bridget Malcolm released a scathing video criticizing the retailer, using a bra from a 2016 fashion show to to show how underweight she was allegedly pressured to become.
Former Victoria’s Secret model Bridget Malcolm has criticized the retailer’s recent brand makeover in a scathing video, in which she uses one of their bras to demonstrate how underweight she was allegedly pressured to become to walk in one of its annual fashion shows.
The 29-year-old made her comments on TikTok on Sunday, June 27, more than a week after the lingerie and apparel group ended its “Angels” brand, represented by its top models such as Adriana Lima, Behati Prinsloo and Candice Swanepoel, and announced a new roster of women as the public faces of the group, including soccer star Megan Rapinoe, actress Priyanka Chopra and plus-size model Paloma Elsesser.
“Victoria’s Secret,” Malcolm said, “your performative ally ship is a joke.”
In her video, captioned, “too little too late Victoria’s Secret,” the model demonstrated how underweight she was when she took part in the 2016 Victoria’s Secret Fashion Show, her second and final overall. In the clip, she tries on a size 30A lace white Victoria’s Secret bra that she wore at the event.
“I am now a size 34B,” said the 5-foot-11-inch model, “which is healthy for me.”
She continued, “I was rejected from the show in 2017 by Ed Razek. He said ‘my body did not look good enough.'”
Razek served as marketing chief of Victoria’s Secret’s parent company L Brands from 1983 until his retirement in 2019. He could not be reached for comment.
Malcolm continued, “I wore a size 30B at that point. Look how big it was on me. The sadness behind my eyes from the 2016 show breaks my heart.”
A Victoria’s Secret rep told E! News, in response to Malcom’s video, “There is a new leadership team at Victoria’s Secret who is fully committed to the continued transformation of the brand with a focus on creating an inclusive environment for our associates, customers and partners to celebrate, uplift and champion all women.”
Victoria’s Secret’s recent brand makeover comes amid years of growing criticism of the retailer and changing attitudes about beauty standards and representation of women. In 2019, Razek left L Brands and the annual Victoria’s Secret Fashion Show was canceled.